DualShockers writes: A couple months ago, if you participated in the beta events for Microsoft’s new game show on Xbox Live – 1 vs. 100 – you might have noticed ads from Sprint during pseudo-commercial breaks between rounds. It interested me a bit, but I was quickly over it. So, they’re getting a little ad revenue from one ad spot, what’s the harm in that? Fast forward to today. The New York Post has a piece on Microsoft’s intention to partner with the Nielsen ratings to start tracking their Xbox Live “viewership” in a similar manner to which television programs determine their ratings.

Which direction will Microsoft go? Will they force paying customers to sit through various ads or will they drop the yearly fee for the Xbox Live service altogether once they have decent ad revenue coming in to match their current subscription revenue? That is the question of the day here, folks. What do you think?